We're taking a new approach to publishing

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Channel 4 has been quietly making great games for a while.

5/6 Game releases a year…

…to critical acclaim…

Broadcast Digital Awards
“Best game 2013, 2014 & 2015”

British Academy Game Awards
“One to watch 2014”

…and global success

As App supply balloons…

…Your game may struggle to be discovered


of apps don't ever get downloaded
(zombie apps)


of users delete or abandon an app within 3 months

So we've decided to mix things up

to help you develop your original ideas

and leverage Channel 4's commercial expertise

We understand

The challenge developers face to be discovered

We understand

That without a revenue stream the next game becomes impossible

We believe

developers should keep their IP

And get rewarded for their creativity

We want to help developers take advantage of

The explosive growth of mobile

So we started

Why is it different?

All 4 Games is a dedicated industry-experienced group led by Colin MacDonald. As part of Channel 4 it is able to tap into the resources of a much larger media organisation offering support at every stage in a game's lifecycle.

  • C4 Strategy
  • C4 Finance
  • C4 Ad Sales
  • C4 Research
  • C4 PR & Marketing
  • Testers
  • Marketers
  • Data Analysts
  • Producers

1. Pre-release

Built on decades of experience as a valued ally of small, independent, producers we will work with you to give your game the best possible chance of success. You'll have a dedicated, specialist team providing practical support pre-release.

All the ways we can help you

  • We offer a revenue share that is competitive and equitable lower than many competitors
  • You retain your IP
  • Partnering with a trusted brand increases your studios' profile
  • With Ch4's Commissioning department we'll review potential to expand your IP into TV/Film
  • C4's sponsorship team will seek suitable sponsors of games to provide income from day 1
  • Our production team will call on decades of experience offering practical advice to make your game as engaging as possible
  • We will work with you on the best business model and platforms to target
  • Our analytics team will make recommendations on what metrics to track
  • We'll provide QA and localisation services
  • Our marketing team will offer commercial feedback to improve performance

2. Launch

We will help develop an optimised launch strategy with access to Channel 4 to market your games.

We can help you market your game

  • C4 and E4 homepage promotions
  • Short form integration(e.g. trailer sequences)
  • Promo trailers featured on C4 Youtube content
  • All 4 homepage carousel promotions/clickable backgrounds
  • Promo trailers running on All 4 (1month trial with Snowman in Nov 2014 yielded 2m ad views)
  • Full screen overlay with clickable adverts at the end of All 4 programmes
  • Twitter promotion via @channel4 and @e4tweets
  • Promotion from C4 Facebook accounts

3. Post launch

We will continue to provide production, analytics and marketing guidance for live service and updates. We will offer insights into user data to help inform changes. Improve retention and monetisation. We'll also help build your community and provide support.

Oh, and we promise to process payments promptly and help you win awards!